Marketing for the Buyer’s Journey - Virtual CMO Mark Donnigan

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer

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Understanding today’s Buyer’s Journey is the Secret to Win in Marketing for B2B - Mark Donnigan Interview Virtual CMO

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

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Here’s What Works Today

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and also other facts about modern-day B2B advertising. We talk about how the purchasing trip is now entirely fragmented as well as the way that area building can help marketers take back control of the discovery as well as need

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Why Your B2B Marketing Program Must Include Community

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and also various other realities regarding modern-day B2B marketing. We go over how the acquiring journey is now completely fragmented as well as the manner in which neighborhood structure can aid online marketers retake control

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